Harajuku-based "rice ball-shaped" artist omusubeat releases debut song on January 17th
January 17th is a commemorative day known in Japan as "Omusubi Day." Originating from the rice balls that connected people during the Great Hanshin-Awaji Earthquake, this day symbolizes the unique Japanese values of "connecting," "supporting," and "entrusting feelings."
"OMUSUBI" is a song that reinterprets this idea in a modern way. Wearing a symbolic rice ball-shaped mask, omusubeat sublimates the excitement of love, Japanese aesthetics, and the uplifting feeling of dance music into a catchy mid-tempo pop EDM track.
Heart-melting lyrics and a sophisticated beat blend effortlessly, resetting the listener's everyday senses as if to "re-grasp" their emotions. Born at the crossroads of street culture in Harajuku, this is a new generation love song that is both local and global.
Omusubeat is a project that redefines the "power to connect" that music itself possesses through anonymity, which hides faces and personal information, and the very Japanese motif of "omusubi."
"OMUSUBI" will be a step towards gently but surely reconnecting culture and emotion from Japan to the world.