omusubeat

omusubeat is an electronic artist/creator based in Harajuku, Tokyo, who integrates music, fashion, characters, and street culture into a project.

The iconic "Omusubi" mask is an icon that translates the fundamental form of Japanese culture into modern urban culture. The triangular form symbolizes the actions of "tying," "wrapping," and "sharing," embodying the idea of ​​reuniting people, cultures, and emotions.

Their sound, which is based on EDM and combines elements of hip hop, lo-fi, ambient and even Japanese culture, has been described as futuristic music from the East.

Their apparel line is based on the structural aesthetic of "tying," "wrapping," and "untying," and proposes a cultural street style that transcends gender and boundaries. By tying together sound and style like a rice ball, they are spreading a new pop culture to the world.